Welcome to 2016, when a national newspaper still thinks it's acceptable to run a social media campaign like this:
Are you the breast of the bunch? The Sun wants to know. The bustiest selfie-sender is in with a chance of winning £1,000 and a photoshoot.
What they didn't mention is who is allowed to enter - so if you wanted your faith in Britain restored, look no further than these lad-tastic trolling contributions: