With 100 million daily users Snapchat is more popular than ever with young people who have turned their backs on traditional social networks like Facebook and Twitter.
And now one account is aiming to help its teenage users speak out about abuse and domestic violence.
Snap Counsellors - launched by Rajshekar Patil, Avani Parekh and Nida Sheriff in India in March - hopes to shed light on an unreported problem.
The account uses Snapchat's Stories feature to send out images and videos to encourage victims to come forward.
People in India aren’t the only ones using the helpline. Patil told Tech In Asia:
We have non-resident Indians in the U.S., Canada, and South Asia reaching out to us, and we advise everyone equally. We are open to teens around the world, including men.