In 2012, David Bowie appeared on the cover of Rolling Stone.
Eight years earlier, in 2004, the magazine listed him at number 39 in their top 100 greatest artists of all time.
News broke on Monday morning that the music legend had sadly died, which prompted thousands of tributes to pour in on social media.
But WikiLeaks, which publishes leaked documents from anonymous sources, tried to make it all about Julian Assange - its Ecuadorian embassy holed-up founder.
Assange was the subject of the Rolling Stone interview when Bowie last appeared on the front cover.
People are pretty emotional about it.
@wikileaks goddamnit dude take a break from the marketing julian— Alexander Spamalot (@KendamaGendale) January 11, 2016
@wikileaks bad taste— tem limite de caract (@sk0rcher) January 11, 2016
@wikileaks and the living one is a wanker who feels the need to insert himself into everything because attention. Fuck off— Count Derpula (@purserj) January 11, 2016
@wikileaks Guys, not cool. This isn’t about you.— Aral Balkan (@aral) January 11, 2016
@wikileaks wow. Are you mad?— Jeremy Sear (@jeremysear) January 11, 2016
@wikileaks Fuck off. Really. What a thoroughly shameful tweet.— Paul Niland (@PaulNiland) January 11, 2016